Enzalutamide Mode of Action

The Brief

Prime Global, a leading medical communications agency, tasked me with creating a patient-friendly explainer video of how Enzalutamide works as a hormone therapy in cancer treatment. The project had an ambitious timeline of just one week, requiring a solution that was both effective and efficient.

My Approach

I decided to develop a clean, minimalist 3D animation using Blender, focusing on clarity of explanation for the viewer. This meant taking a more symbolic approach to showing the workings of Enzalutamide within the body, representing the molecule itself with just a simple shape.

The Result

Throughout the process, I maintained clear communication with the client to ensure their expectations were met. Despite the tight schedule, I successfully completed the project within the given timeframe, and created an end result they were really pleased with.